It is becoming more important to use image based marketing strategies for your website with the rise of a visual culture. With more businesses marketing their services online it is important to find ways to stand out from the crowd and this includes the importance of professional photography.
Have a look below at a few of the advantages I believe using professional photography on your website and socials.
EXPOSURE
Great photography on any website is essential to grab the attention of the reader. A photo is worth a thousand words when marketing your business. Websites with professional images get 90% more visits than those without. By using professional photographs you will be projecting the image of your company to a wider audience, your company branding will grow as more and more people will associate your business with specific images that have been created.
BUILD TRUST
When consumers are shopping online, they only have your word and images to tell them exactly what your product is. If your imagery is hiding something or not telling the full story you will lose the trust of your consumers. Use product photography as a way to answer the questions your consumers might have. What can I do with this? What features does it have? What are the benefits to it? Product photography can tell a story and answer the questions you consumers might not even know they have, and that builds trust and will make them come back for more.
COST EFFECTIVE
Sharing images is vital to the survival of your company and is effective at creating free publicity. Using professional imagery, the branding of your company will spread across the web, where your readers and competitors will recognise your company and the service you provide. Photography on your website is a marketing strategy that, in the long run, will be cost effective.
No matter the size of your business, high quality photography is essential for businesses that want to sell products online or increase their brand awareness. Product photography is often more cost effective than one might think, especially when you consider the potential return on investment.
PROFESSIONALISM
The presentation of your business is of the utmost importance. While it’s easier to take a photo with your phone, it is essential to remember that professional photos can increase your business profits. A valuable photograph depicts the reality and the people of your company. When people look at your company they want to see the people they will be doing business with. This is something that stock photos cannot bring to the company as they depict unrealistic situations.
BRAND IDENTITY
A strong brand identity will help consumers separate you from your competitors, project your values and build your own reputation. Having good, consistent branding goes a long way in establishing this identity. Unfortunately a lot of brands don’t take this thinking into their product photography. These brands are missing out on a simple way to further establish their brand identity. High quality photography that is consistent with your brand image will make the impact of your brand identity more powerful.